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BEFORE YOU POST

A touch-up isn’t a fake.Clean it before you post.

Edited with an AI tool? Pure removes the hidden tag that can get your post an AI label. Same photo, same quality.

Clean a photo or video freeSee how it works
  • 2 free cleans every month. No card needed.
  • Videos too: MP4, MOV and M4V. The picture and sound stay on your device.
chloe.arvo
A portrait in warm evening light

chloe.arvo Best arvo in ages ☀️

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You fixed the light. The post says AI.

Some editing apps leave a hidden tag in your photo when you use an AI tool, even for a small fix. When you post, social apps can read it and add a label, and people start to wonder.

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Pure looks inside.

See what was hidden in your photo: the AI tag, the app it came from, where you were and which phone you used.

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Gone before you post.

Pure removes the hidden tags and gives you a clean copy, ready to post. Your prompts, edit history, location and phone details stay yours.

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Same photo, same quality.

Pure never touches the pixels.

Drag to compare before and after.

Try another photo

A TOUCH-UP ISN’T A FAKE

Labels can show up even when you only fixed the light.

The hidden tag can look the same for a small touch-up and for an image made from scratch, so the label can show up on both.

Pure removes the tag, not your edit. The light you fixed stays.

A living room in dull afternoon light
A small coastal town at sunset
chloe.arvo
AI info

Not ready to head home yet 🌅

Videos too.

Clean a video before you post. The picture and sound stay on your device.

See what was hidden, and what Pure took out.

  • Edited with AI
  • Made with: photo editor
  • Your location
  • Your phone’s details
  • Your photoUntouched
Clean before you post

Pure removes the tags apps hide inside your files. It can’t remove invisible watermarks, and apps can still add their own labels or ask you to say when something was made with AI.

Already posted? Pure can’t change a post that’s already up. Clean the photo, then post it again.

WHAT PURE REMOVES

Only what’s hidden.Nothing you can see.

Your photos and videos look and sound exactly the same. Pure gives you a clean copy and never changes your original.

Pure doesn’t remove visible logos or text, or invisible watermarks, and it can’t promise a photo or video won’t be recognised as made with AI.

LET’S BEGIN

How it works

Three steps. Nothing is sent until you choose to clean.

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    Choose

    Pick photos or videos from your computer or phone, or drop them in.

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    Clean

    Pure removes the hidden AI tags. Nothing you can see changes.

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    Save

    Download your clean copy or share it anywhere.

Clean a photo or video free

Your photos and videos stay yours

Pure only receives what you choose to clean, and keeps what you save in your own browser.

How Pure handles your photos and videos
  • Sent over an encrypted connection.
  • Cleaned automatically. No one looks at your photos or videos.
  • Videos: the picture and sound never leave your device. Only the video’s structure is sent.
  • Our copy is deleted within a day.
  • Never used to train AI, never sold.

On all your devices

Pure works on iPhone, iPad, Mac and the web. Sign in with the same Apple or Google account and your plan comes with you.

iPhoneiPadMacWeb

Simple plans

Start free with 2 cleans a month, for photos or videos. Go Pro when you need more.

Questions

How does Pure work?

Choose a photo or video, then tap or click Clean. When it’s ready, save the clean copy or share it.

What does Pure remove?

Pure removes hidden AI tags inside the file, such as AI labels, its edit history (also called Content Credentials), and location, date and device details.

Will my photo or video look different?

No. Pure only removes hidden data. What you see and hear stays the same.

Can I clean videos?

Yes. Pure cleans MP4, MOV and M4V videos. It removes AI labels, the edit history, and details like where, when and which device a video was filmed with. The picture and sound stay exactly the same and never leave your device: only the video’s structure is sent to Pure. Pure doesn’t remove watermarks inside the picture or sound, or visible logos. Each video uses one clean, like a photo.

Which photos and videos can I clean?

Photos in PNG, JPG, WebP, HEIC, AVIF, TIFF, GIF or BMP, each under 16 MB, and videos in MP4, MOV or M4V. You can clean up to 20 at a time.

Does Pure remove visible logos or text?

No. Pure doesn’t change what you can see in the picture. Visible logos, text and marks stay as they are.

Does Pure remove invisible watermarks?

No. Pure removes the tags hidden inside the file, not watermarks hidden in the picture or sound. So a photo or video may still be recognised as made with AI.

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