Free
2 images a month
Your free images come back on the 1st of each month.
HIDDEN IN AI IMAGES
AI tags you can’t see.Gone in seconds.
AI images carry hidden labels and watermarks. Pure removes the ones it can detect.
2 free images every month. No card needed.
Hidden in this image
Made with AI Content Credentials Invisible watermark
OriginalCleaned
Drag to compare · example image
WHAT PURE REMOVES
Only what’s hidden.Nothing you can see.
Your picture looks exactly the same. Pure gives you a clean copy and never changes your original.
AI labels
The tags that say an image was made with AI.
Content Credentials
The hidden provenance record of how an image was made and edited.
Invisible watermarks it can detect
Removed only when your picture stays exactly the same.
Location and camera info
Where a photo was taken and with which device.
Pure doesn’t remove visible logos or text, and it can’t guarantee an image won’t be recognised as made with AI.
LET’S BEGIN
How it works
Three steps. Nothing is sent until you choose to clean.
- 1 of 3
Choose
Pick images from your computer or phone, or drop them in.
- 2 of 3
Clean
Pure removes the AI tags and any watermark it can detect.
- 3 of 3
Save
Download your clean copy or share it anywhere.
Your images stay yours
Pure only receives the images you choose to clean, and keeps the ones you save in your browser.
How Pure handles your images- Sent over an encrypted connection.
- Cleaned automatically. No one looks at your images.
- Our copy is deleted within a day.
- Never used to train AI, never sold.
On all your devices
Pure works on iPhone, iPad, Mac and the web. Sign in with the same Apple or Google account and your plan comes with you.
iPhoneiPadMacWeb
Simple plans
Start free with 2 images a month. Go Pro when you need more.
Questions
How does Pure work?
Choose an image, then tap or click Clean. When it’s ready, save the clean copy or share it.
What does Pure remove?
Pure removes hidden AI tags inside the file, such as AI labels, Content Credentials, and location and camera details. It also removes some invisible watermarks when it can detect them.
Will my image look different?
No. Pure only removes hidden data inside the file, so your picture looks the same. If an invisible watermark can’t be removed without changing how your image looks, Pure leaves it and tells you.
Which images can I clean?
PNG, JPG, WebP, HEIC, AVIF, TIFF, GIF and BMP images. Each file must be under 16 MB, and you can clean up to 20 at once.
Does Pure remove visible logos or text?
No. Pure doesn’t change what you can see in the picture. Visible logos, text and marks stay as they are.
Does Pure remove every invisible watermark?
No. Pure removes only the invisible watermarks it can detect. Some, like Google’s SynthID, aren’t removed, so an image may still be recognised as made with AI.
Where are my cleaned images?
On iPhone, iPad and Mac, they’re stored in the Pure app on your device. On the web, they’re kept in your browser and clearing your browser data removes them. Images don’t sync between devices, so save or download the ones you want to keep.