Terms of Use

About these terms

These terms are an agreement between you and —, the operator of Pure. They apply to the Pure app on iPhone, iPad and Mac, and to Pure on the web.

By using Pure, you agree to these terms. If you don’t agree, please don’t use Pure.

Our Privacy Policy explains how we handle your information. Please read it too.

Who can use Pure

You must be at least 13 years old, or the minimum age in your country, to use Pure.

If you’re under the age of adulthood where you live, a parent or guardian must agree to these terms for you.

You sign in with an Apple or Google account. Please keep that account safe, because anyone who can use it can use your Pure account.

What Pure does

Pure removes the hidden AI tags it can find inside your image files. These tags are hidden data inside the file, for example AI labels, Content Credentials, and location and camera details.

Pure also removes some invisible watermarks, but only ones it can detect, and only when it can do so without changing how your image looks.

What Pure doesn’t do

Pure has limits. Please read them before you rely on it:

• It doesn’t remove other invisible watermarks, such as Google’s SynthID.
• It doesn’t remove visible logos, text or marks that you can see in the picture.
• It can’t promise that an image won’t be recognized as made with AI. Other apps and websites may still recognize it.
• Results depend on each image. Some images can’t be cleaned, or can only be cleaned in part.
• Always keep your original image. Pure gives you a cleaned copy, and replacing the original is your choice.

Use Pure fairly and honestly

You agree not to use Pure to:

• Deceive people, for example by passing off AI-made images as made by a person where that would mislead someone.
• Break the law, or help someone else break it.
• Break the rules of the service that made the image. Some AI image makers forbid removing their labels, so check their rules first.
• Remove author or copyright information that you don’t have the right to remove.
• Infringe anyone’s copyright or other rights.
• Clean images with bots or other automated tools, or try to overload, harm or get around the limits of Pure.

You’re responsible for how you use your images

You decide what to do with the images you clean. You’re responsible for how you use and share them.

You’re also responsible for having the right to use the images you clean with Pure.

Free plan and Pure Pro

Pure is free for 2 images a month. Your free images come back on the 1st of each month.

Months follow Coordinated Universal Time (UTC), so a new month may start at a different local time for you.

Pure Pro lets you clean up to 1,000 images a month. This fair-use limit keeps Pure working well for everyone.

Your monthly count belongs to your account, not your device. Deleting your account and signing up again with the same Apple or Google account in the same month doesn’t reset it.

We may limit or pause use that looks automated or abusive.

Plans and payments

Pure Pro comes as a monthly plan, a yearly plan or a lifetime plan.

Monthly and yearly plans renew automatically at the end of each period until you cancel. The lifetime plan is a single payment and doesn’t renew.

The price, and how often you’ll pay it, is shown before you buy.

On iPhone, iPad and Mac, you pay through Apple’s App Store, and Apple charges your Apple account. On the web, you pay through Stripe.

A plan you buy in one place works everywhere you sign in to Pure with the same Apple or Google account.

Cancelling

Cancelling stops the next renewal. You keep Pure Pro until the end of the period you already paid for.

If you bought on iPhone, iPad or Mac, cancel in Apple’s subscription settings. To avoid the next charge, cancel at least 24 hours before the current period ends.

If you bought on the web, cancel from Settings > Your plan on the Pure website. This opens Stripe’s secure page for managing your plan.

Deleting your Pure account doesn’t cancel an App Store plan. Please cancel it in Apple’s subscription settings too.

Deleting your Pure account cancels a plan you bought on the web right away.

Refunds

Refunds for App Store purchases are handled by Apple, under Apple’s rules. You can ask Apple for a refund.

For purchases on the web, you have the refund rights that the law of your country gives you.

In the European Union and the United Kingdom, for example, you usually have 14 days to change your mind about an online purchase. Pure Pro starts right away, so when you buy, you may be asked to agree to immediate access and to give up this right. You only lose it if you agree.

Nothing in these terms takes away refund rights you have under the law.

Changes to Pure

We keep improving Pure, so features may change. We may also pause or stop a feature, or Pure itself.

When a change affects you in an important way, we’ll try to tell you ahead of time.

Where Pure is available

Pure is available in most countries and regions. It isn’t offered in mainland China.

Some features may not be available in every country.

Your images and our app

You keep all your rights to your images. Pure doesn’t claim any ownership of them.

You allow us to handle your images only as needed to clean them and give them back to you. This permission ends when our copy is deleted.

The Pure app, website, name and logo belong to —. You may use Pure as these terms allow, but you may not copy, resell or change it.

What we can’t promise

We work hard to make Pure useful and reliable, but we provide it “as is” and “as available”.

To the extent the law allows, we don’t promise that Pure will always be available, free of errors, or able to remove every hidden tag or watermark from every image.

Some countries don’t allow these limits, so they may not apply to you. Your rights as a consumer under your local law always stay in place.

Limits on our responsibility

To the extent the law allows, we aren’t responsible for indirect losses that come from using Pure, such as lost profits, lost data or harm to your reputation.

To the extent the law allows, our total responsibility for any claim about Pure is limited to the amount you paid for Pure in the 12 months before the claim.

These limits don’t apply where the law doesn’t allow them, for example for harm caused on purpose or by gross negligence, or for death or personal injury caused by negligence.

Ending your use of Pure

You can stop using Pure anytime, and you can delete your account in Settings.

We may suspend or close your account if you seriously or repeatedly break these terms, or if the law requires it. When we can, we’ll tell you why first.

Parts of these terms that are meant to last, such as your responsibility for your images and the limits on our responsibility, still apply after your account ends.

Changes to these terms

We may update these terms. We’ll post the new version here with a new date.

If a change is important, we’ll also tell you in the app. If you keep using Pure after the change, the new terms apply to you.

Law and disputes

These terms and any dispute about them are governed by —.

If you’re a consumer, you also keep the protection of the laws of the country where you live, and you may be able to bring a claim in your local courts.

Before starting a legal claim, please write to us first. Most problems can be solved quickly.

Buying through the App Store

If you got Pure from Apple’s App Store, these points also apply:

• These terms are between you and —, not Apple.
• Apple isn’t responsible for Pure or its content, and it has no duty to provide support or maintenance for Pure. For help, contact us.
• Apple isn’t responsible for handling claims about Pure, such as claims that it doesn’t work as expected, breaks a law or infringes someone’s rights.
• Apple’s standard terms for apps (the Licensed Application End User License Agreement) also apply to your use of Pure.
• Apple and its subsidiaries have the right to enforce these terms too.

Contact us

Questions about these terms? Write to us at —.

About translations

These terms are available in many languages. The English version is the official one, and it applies if a translation differs.